For years, the battle for TV supremacy has been fought between three titans: LG, Samsung, and Sony. If you wanted a flagship OLED display, your choice was almost certainly limited to one of them.

But now, a major player from the home cinema past has quietly re-entered the conversation with a display that rivals, and in some key areas, surpasses the competition: the Panasonic Z95B (and its sibling, the Z90B).

After putting this set through rigorous testing, experts are calling it one of the best OLED TVs ever produced. Here is a look at the two features that make this TV a revolutionary piece of home cinema equipment.

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1. The Master OLED Ultimate Panel

While many OLEDs share similar panel technology, Panasonic’s mastery of image processing has always set it apart, and the Z95B pushes this heritage to a new level.

The Z95B uses a Master OLED Ultimate Panel, which incorporates Micro Lens Array (MLA) technology. This innovation drastically boosts brightness to levels previously only seen in Mini-LED sets, addressing one of the few historical drawbacks of OLED technology.

• Pixel-Perfect Accuracy: Thanks to its advanced HCX Pro AI Processor, the Z95B delivers unrivaled color and grayscale accuracy right out of the box, making it the TV of choice for filmmakers and purists who demand to see content exactly as intended.
• Stunning Detail: It maintains perfect black levels and incredible shadow detail, ensuring that even the darkest scenes in movies like The Batman retain texture and depth without any loss of detail (known as “black crush”).

2. Built-in Cinematic Sound System

Perhaps the single most compelling feature that elevates the Z95B above its rivals is its dedicated sound solution. Most ultra-thin OLEDs require a separate soundbar for decent audio, but this model integrates a powerful audio system right into the chassis.

The Z95B features a built-in 5.1.2 Dolby Atmos speaker system (known as the 360-degree Soundscape Pro system).

• Immersive Audio: The system includes upward-firing drivers that deliver true Dolby Atmos overhead effects, creating a dome of sound that immerses you in the content.
• No Soundbar Needed: This level of integrated audio performance is a game-changer, meaning you can achieve a spectacular home cinema experience without the clutter and expense of a separate, high-end soundbar or AVR system.

Why It Stands Above the Crowd

In side-by-side comparisons with the latest flagship sets from the industry leaders, the Panasonic Z95B repeatedly earns praise for its holistic package.

While a rival QD-OLED might have bolder colors or a superior anti-glare screen coating, the Z95B delivers the best overall experience for serious movie enthusiasts, combining a stunningly accurate, reference-quality picture with a robust, integrated audio system that requires zero setup.

If you are a cinephile looking for an OLED TV that offers the pinnacle of picture purity and incredible sound right out of the box, the Panasonic Z95B is the new, unexpected king to watch in 2025.